Megan Fox is sexiest female celebrity of 2007

According to results released from Attributor Corporation, the image of Megan Fox from Maxim magazine’s “2007 Hot 100” list is the most popular across the Web. Despite her official ranking of 18 on Maxim’s Hot 100, Web users unofficially placed her at number one. The image of Fox published in Maxim’s list was the most copied Web-wide, compared against all of the images of women published in both the Maxim list and FHM magazine’s “100 Sexiest Women 2007.” The viral appeal of Fox’s image propelled it throughout the Web, appearing many more times than images of list-toppers Lindsay Lohan (officially ranked number one by Maxim) and Jessica Alba (officially ranked number one by FHM). The hottest image features Megan Fox in a scene from the Transformers movie and Attributor’s platform found both exact copies and dramatically altered images, such as one with a cartoon quote bubble obscuring Fox’s face.

 

According to Attributor, images of the official winners, Alba and Lohan, were also popular across the Web with respective rankings of two and five. The Attributor Top Ten Hottest Images of 2007 list, in order of image popularity: 1) Megan Fox, 2) Jessica Alba, 3) Rihanna, 4) Halle Barry, 5) Lindsay Lohan, 6) Eva Mendes, 7) Angelina Jolie, Jessica Simpson, 9) Christina Aguilera, 10) Uma Thurman. The study ranks female celebrity images from FHM and Maxim’s sexiest women lists of 2007 in terms of how frequently they were copied across the Web using Attributor’s image monitoring platform. Read more about the celebrity image study results on the Attributor blog.

CondéNet Chooses Attributor to Maximize Value of Online Properties

Attributor Corporation, provider of the world’s first Web-wide content tracking and analysis platform, today announced that CondéNet, the leading developer of upscale lifestyle brands online, has selected Attributor to track and drive additional value of CondéNet-owned content from its most visited online properties, including Epicurious.com, Style.com, Men.Style.com and Concierge.com. 

Attributor’s platform will fingerprint CondéNet content and continuously monitor billions of pages on the Web, providing real time usage analysis on when, how and where its content appears across the Internet.  Insights from this analysis will enable CondéNet to offer more focused content to reach its passionate user base.  CondéNet will also use the Attributor service to increase the return on its content investment through better search engine placement, increased licensing and syndication revenue and new sources of online ad revenue.

“As a leading creator of digital content, we are focused on creating new ways to connect our brands with our passionate readers and derive more value from our content investment,” said Sarah Chubb, president of CondéNet. “Attributor’s platform provides us with the visibility we need to maximize the potential of our online properties.”

 

“The extensive proliferation of content from CondéNet sites, such as Epicurious.com, is a reflection of the popularity of the material and represents great sales, marketing and product development opportunities,” said Jim Brock, Attributor CEO. “The visibility and strategic business capabilities that our platform provides will allow CondéNet to capitalize on the spread of its content.  CondéNet is a recognized leader online and we look forward to evolving our platform to meet their needs.”

In October 2007, Attributor released a research report on the reuse of recipes from Epicurious.com, which showed a multitude of revenue opportunities that could result from increased visibility of advertisements on non-original content. The research uncovered the volume of monetary opportunities available to content providers that currently have no visibility into content reuse, including the potential for search engine optimization, licensing opportunities and revenue sharing.

Attributor Grows Customer Base, Adds Sales Leadership

Attributor Corporation, provider of the world’s first Web-wide content monitoring and analysis platform, announced today that it has been chosen by Canada’s leading provider of online news and information to track use of Canadian Press content across the Internet. By “fingerprinting” Canadian Press text content and continuously monitoring and comparing it to billions of Web pages, Attributor will be able to provide a real-time view of how and where the content appears online. 

“Not only will the Attributor platform help us measure the growing volume of Canadian Press content that is published  online, it will also enable us to, identify new licensing opportunities, develop increasingly customized products for members and clients based on usage trends, and enforce copyright compliance among unauthorized users ” says Charles Messina, director of sales and marketing of The Canadian Press. “This arrangement with Attributor is part of our strategy to continue leading the digital age by finding innovative applications and distribution channels for our multimedia content.”

Attributor also announced today that Kurt Wedel has joined its executive team as vice president of sales to fuel customer and revenue growth. Wedel brings to Attributor a wealth of sales and marketing experience including Internet content monitoring, advertising, B2B and SaaS services. Wedel most recently served as the SVP of global sales at MarkMonitor, where he drove the company from its inception to being the largest online brand protection company, with over half of the Fortune 100 as customers.

“Attributor fulfills a need in the online content economy that grows larger every day – publishers need to capture value for their content regardless of where it appears on the Internet,” Wedel said. “I look forward to helping our customers achieve higher ROI from their content as it is distributed across the Internet.  The model has shifted from protection to enablement and we can provide customers around the globe with unique marketing, licensing and traffic-building opportunities through the Attributor platform.” 

“Kurt’s experience and deep understanding of content monetization make him the perfect choice to lead our sales team” said Attributor CEO Jim Brock.  “He has a great track record building direct and inside sales teams which will serve us well in meeting the demand for our service across publishers of all kinds.” 

These announcements build upon Attributor’s momentum in 2007 with customers such as The Associated Press and Reuters seeking a more effective way to track, understand and profit from the reuse of online text, images and video across the Web. Other highlights and successes from 2007 include:

• Growing the number of continuously monitored pages to over 15 billion.
• Expansion from text to image monitoring, and getting one-step closer to the company’s cross media vision.
• The official launch of the enterprise product, which empowers publishers to pursue new distribution and monetization strategies for online text content.
• Exclusive research reports about the proliferation of content that illustrate the impact of copied content on search rankings, and the resulting traffic, for various content types, including Harry Potter, recipes, song lyrics and celebrity images.