Attributor Corporation, provider of the world’s first Web-wide content tracking and analysis platform, today announced that CondéNet, the leading developer of upscale lifestyle brands online, has selected Attributor to track and drive additional value of CondéNet-owned content from its most visited online properties, including Epicurious.com, Style.com, Men.Style.com and Concierge.com.
Attributor’s platform will fingerprint CondéNet content and continuously monitor billions of pages on the Web, providing real time usage analysis on when, how and where its content appears across the Internet. Insights from this analysis will enable CondéNet to offer more focused content to reach its passionate user base. CondéNet will also use the Attributor service to increase the return on its content investment through better search engine placement, increased licensing and syndication revenue and new sources of online ad revenue.
“As a leading creator of digital content, we are focused on creating new ways to connect our brands with our passionate readers and derive more value from our content investment,” said Sarah Chubb, president of CondéNet. “Attributor’s platform provides us with the visibility we need to maximize the potential of our online properties.”
“The extensive proliferation of content from CondéNet sites, such as Epicurious.com, is a reflection of the popularity of the material and represents great sales, marketing and product development opportunities,” said Jim Brock, Attributor CEO. “The visibility and strategic business capabilities that our platform provides will allow CondéNet to capitalize on the spread of its content. CondéNet is a recognized leader online and we look forward to evolving our platform to meet their needs.”
In October 2007, Attributor released a research report on the reuse of recipes from Epicurious.com, which showed a multitude of revenue opportunities that could result from increased visibility of advertisements on non-original content. The research uncovered the volume of monetary opportunities available to content providers that currently have no visibility into content reuse, including the potential for search engine optimization, licensing opportunities and revenue sharing.
